2. Design shows have sponsors. You may notice the same products repeatedly advertised in each commercial segment. Sponsors are a great thing for a TV show! They help pay for production of the show in return for promoting their brand and product. These products are then used within the homeowner's space. Most likely they got this product for free, but you will have to pay for it. A few of these on a show dramatically cut down what the room's total cost was- so the next time they tell you the whole room cost under $1,000, please know that floor they put in didn't cost $100 out of that budget, it was donated...Great advertising, but no savings there!